“Magnises” a word with no real meaning or subtle translation but to Billy McFarland, the title appeared bold and fitting to his latest brilliant idea and he was right!
A social club of sorts, Magnises is a benefits platform aimed at bringing those millennials together whose paths would not normally otherwise cross due to the varying differences in their professions.
Billy McFarland’s idea may seem a bit revolutionary and I guess to some degree it is but the concept is quite simple actually. McFarland created a platform where its members are exposed to great deals, special events and even surprise benefits that strike a particular appeal to its membership demographic, all provided through negotiated partnerships that are mutually beneficial to all parties.
For example, for a relatively modest annual membership fee you might happen to be dining at a Magnises partner’s restaurant and be surprised with a complementary bottle of wine or as a member you might be invited to an exclusive Magnises mixer.
There is exclusivity to Magnises as well. Membership is not automatic and there is said to be a waiting list for many of the application which have received preliminary approval.
According to Crunchbase, Billy McFarland insists that a strict profile criteria of its members must be maintain to ensure that the level of enthusiasm for Magnises never diminishes.
Magnises is not McFarland’s first homerun however, he’s been hitting business successes since as early as age 13. It was at that young age the he created a service that matched websites to designers.
McFarland’s first major success story could not be put on hold long enough for him to finish college. The idea was so compelling to him that the 19 year old entrepreneur dropped out near the end of his freshman year to found Spling.
Spling was a tech driven ad platform aimed at assisting brands to improve their media presence through the optimization of their content presentation. The concept was not really new but McFarland clearly had what it took to put together a sellable package and raise the capital necessary to get Spling off the ground. And in 2001, as founder and CEO, Spling was officially launched, proving that it is as much about the execution as it is the concept.
Billy McFarland and Magnises are two success stories that have most certainly captured the right people’s attention. Chic Metropolitan Magazine calls McFarland “The Money Man for Millennials” and Bloomberg has labeled him a “Mastermind”.