The Chairman of the RBS Group, Eduardo Sirotsky Melzer, known by his nickname of Duda, has spent much of his adu9lt life working towards becoming the next leader of the media company that has been providing news and entertainment for the citizens of the Brazilian region of Rio Grande do Sul since the 1950s. Since he began his education it appears Duda has taken a global view of both the education and business industries, which took him to the U.S. to complete an apprenticeship in business which continues to serve him in his latest important industrial role.
As a member of the important Sirotsky family the educations of Duda Melzer began at the local Pontifical Catholic University of Rio Grande do Sul before continuing at Harvard University in the U.S. During his time at Harvard, Duda became close to the business professor John Davis who has played an important role in ensuring the ethics and traditions of the family business of the RBS Group are continued in the 21st century as the business environment evolves with modern technology taking the lead in the media industry.
Although he has been seeking new ways of developing the success already achieved through the RBS Group for the Sirotsky family, Duda Melzer is also looking to lead his fellow Sirotsky family members to a new era of investment success by creating the eBricks company. Through the eBricks company, Duda Melzer has created a new way of looking at the world of business with new opportunities explored through the company, including the investment made in the largest Online wine retailer in Brazil that has already begun paying dividends for the future of the Sirotsky family, eBricks, and the RBS Group.