Lori has a wide breadth of knowledge of advertising and marketing and is known for her personality and drive. In December 2017, Lori Senecal departed from the advertising industry and Crispin Porter + Bogusky. During her time with CP+B, Lori Senecal served as their global chief executive officer.
Lori Senecal was a pioneer in the world of advertising and had a talent for using cutting-edge technology to create inspiring advertising campaigns as well as solving business problems. Her position as the global chief executive officer of Crispin Porter + Bogusky came after they saw her talent and credibility in the field of international advertising. In order to achieve the success that she has accomplished, Lori Senecal stays out of her comfort zone and takes risks that have led to advertising campaigns that have affected the world on a cultural level as opposed to just getting consumers to purchase products. Check out mediapost.com
In March 2012, Lori Senecal left her position of executive chairman and global chief executive officer of Kirshenbaum Bond Senecal + Partners to become the global CEO at CP+B. It was her success at KBS that caught the attention of the executives at CP+B. She helped the company expand their global vision. With her dedicated work ethic, the Kirshenbaum Bond Senecal + Partners saw the company grow rapidly. For more details visit Bloomberg.
While growing up, she was one of the four daughters in her family. As a child, she loved gymnastics but decided to coach the sport instead of competing in it professionally due to her height. She grew up in Montreal and later moved to the United States where she also attended McGill University to earn her degree in finance and marketing. She eventually moved to the United States where she made a name for herself in advertising.
Before her time at KBS, Lori worked with companies such as Xbox and Coca-Cola while with the company McCann Erickson. As the president of their New York Office, she assisted with several major advertising campaigns.
See more: https://ideamensch.com/lori-senecal/