The global meat market scene remains one of the most competitive niches in the food industry. But Sheldon Lavin and David McDonald are still determined to ensure that their OSI Group outfit takes over this market. They want the brand crowned the largest meat processing and distribution company.In pursuit of this vision, they have put in place several strategies aimed at both furthering this goal while others are meant to promote sustainability of the high quality brand and the successful strides accomplished this far. Some of these strategies that point out to the company’s continued success include:
Expanded markets and production capacity
How can you tell if a particular brand’s products are performing well in the market? By checking the volume of product injections in the same market. OSI Group has been consistently upgrading factory processes across the business world and building even larger facilities with an even higher production capacity. This implies that there is an increased demand for their products across the globe, a proper indication that the management may be well on its tracks in achieving their market dominance vision.
Global awards and recognition
The aggressive expansionary approach adopted by OSI Group management, their commitment to customer satisfaction, and environmental conservation have not gone unnoticed. Neither have the contributions of the OSI expert management in impacting global commerce. Both the company and its leadership have, therefore, received several awards and recognitions from different institutions across the world.These include the Globe of Honor recognition by the British Safety Council for environmental conservation. OSI has also featured consistently on the Forbes list of top 100 private companies in the United States. Sheldon Lavin, the group Chairman and CEO was also recently awarded the prestigious Global Visionary Award by Vision World Academy of India.
Strategic mergers and acquisitions
OSI Group mergers and acquisition of other brands can also hint out to a strong market performance and strong indication better days ahead. For instance, in a bid to meet the diversified global market demands, OSI has resorted to the acquisition of other food processing companies that help it meet these needs. It has since acquired Amick Farms and merged with Turi Foods that deal with chicken rearing and processing in order to maximize the production of poultry products.