Guilherme Paulus: Transforming Brazil’s Tourism Industry

For more than a decade, Guilherme Paulus has established a strong business portfolio in the industry of tours and travel through his extensive entrepreneurial ventures, executive leadership, in addition to the passion for helping clients to access important travel products and services.

Through his extended experience in transforming the landscape of the industry, Guilherme Paulus has developed his firm into an international brand that has earned him various accolades from the local community.

Guilherme’s Input in Tourism

Guilherme Paulus has worked hard to ensure that he has a strong, admirable reputation as an entrepreneur. That’s why in 2017, he bagged The Entrepreneur of The Year Award by the government following his commitment to creating job opportunities for people. The same year, Paulus was featured in a tourism magazine as the Personality of The Year Award winner to recognize him for his leading role in changing the country’s tourism sector. Over the years, Guilherme Paulus has committed his talents in the tourism industry to grow the industry after taking a leadership role in ensuring that people from low-income families access high-quality travel products and services. Paulus has also implemented policies to ensure that the brand is vastly developing across the country.

Founding CVC Brasil

CVC Brasil was founded by Guilherme Paulus and Carlos Vicente Cerchiari who financed the establishment of the company. Today, the company provides local and foreign packages including cruises, resort stays, and accommodations. Under Guilherme’s leadership still, the company provides ground transportation, travel insurance, and tourists guide for clients regardless of their low levels of income. At the same time, CVC Brasil has been on the lead of providing affordable tour services and products.


In 2009, Paulus sold CVC Brasil to the Carlyle Group, but he retained part of the shares. In 2013, he the company was listed on the stock exchange. Their current annual revenue is about $5 billion. They have a significant presence in more than 90 stores in Brazil. The current plan entails having 2,000 stores in the next two years. Having partnered with Omni Channel to integrate the firm’s online presence in various offline stores.

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