Luiz Carlos Trabuco, CEO Of Bradesco

When it comes to matters banking, there is no better person to consult than Luiz Carlos Trabuco. Over the years, this professional has proven himself worthy of all the accolades he has received in relation to banking. After taking over the leadership of Bradesco Bank in 2009, Luiz has proven his expertise by taking the company to greater heights. It is worth noting that when he took over leadership, the bank was not in the first place but was coming second after their main competitor, Itaú Unibanco. This, however, did not deter Luiz as he kept rooting for the bank’s progress. By 2o15, his efforts finally paid off when he made one of the boldest moves that defined his banking career.

Background

Luiz Carlos Trabuco is a person who loves to stay close to home. He was born in Bradesco City in 1951 and no matter where he has gone after that, all roads have always led him back home. He is a graduate of the University of São Paulo, where he began to shape his destiny. He begun to work with the bank in 1959 although under a different role. Throughout his years at the bank, he has played various roles. He has been the managing director executive and later after that, the vice-president in 2003. In 2007, his efforts in the banking sector were recognized when he was named Insurance personality of the year. He later took over the presidency of the bank in 2009, and he has not looked back since. He has made history as the fourth president of the bank and whose record may be hard to beat in the future. He has studied the market closely and as such; he is an advocate for the use of broker channels to sell insurance.

Achievements

One of his significant achievements can be traced back to 2015 when he bought HSBC, Brazil for $5.2 billion. This was done after he sought the approval of Lázaro Brandão, the Chairman of the Board at the bank. This is a noteworthy achievement because it opened a way for Bradesco to get back to the top position in the private banking sector. Once Bradesco bought HBSC, the bank got a position ahead of Itaú Unibanco in three segments; branch network, total investments and number of account holders in the bank. His efforts did not go unnoticed as Isto É Dinheiro named him the 2015 Entrepreneur of the year.

With Luiz, the Bradesco bank community has been able to double its assets in more ways than one. The bank has grown organically, and this can be attested to by the figures. Luiz Carlos Trabuco was able to grow the bank’s assets from R $32 billion to R $78 billion within five years (between 2003 and 2008). He also did well in increasing the number of accountants in Bradesco to 27 million form 20 million from the time he took over the ban’s top seat. He has led the bank through the geographic expansion cycle and into the banking inclusion cycle. Also, under his leadership, the service network of the bank has grown, with the bank now having 5, 000 agencies as opposed to 3,500 when he took over leadership.

2016 was yet another good year for Luiz Carlos Trabuco. Having been rated among the top 100 most influential Brazilians, Trabuco’s name became a force to reckon with. He always advocates for banking institutions to work closely with clients and, put the interests of the clients before those of the bank. This is not the norm in a world where most people see the banking service as secondary. He has always put the needs of clients first, even when it meant breaking the traditions of the institution by preferring out-sourced professionals rather than in-house services. Unibrad University was also a project under the leadership of Bradesco. Today, it is one of the best corporate universities worldwide. The story of Bradesco is, therefore, one of success and that many would want to emulate.

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