The year 2016 was big for GreenSky Credit. The privately held company was able to raise $50 million in funding which secured them a $2 billion lending deal with Fifth Third Bank. The financial tech company is now valued at $3.6 billion. Its CEO and founder, David Zalik, wants more.
David Zalik’s Incredible Beginnings
I first read the incredible story of David and his financial tech company in Bloomberg. A quick Internet search led me to articles in the Wall Street Journal and Forbes. There’s also some interesting tidbits on Wikipedia. But it’s the origin story of GreenSky Credit that really blows me away.
The founder dropped out of college. He was having too much financial success. In fact, he didn’t even graduate from high school. He was sent to Auburn University at the age of 14 before he could graduate high school because he showed promise in math. He began making tons of money selling computers that he’d made from scratch to students at incredible discounts. His college company expanded, he played with the idea of creating software and then he dropped out altogether when he had the idea for GreenSky Credit.
This is where he put everything on the line. He leveraged his Georgia real estate for $10 million to start a smartphone app. The app allows him to crack into the most profitable demographic in America. It’s a streamlined service that hooks traditional banks up with homeowners in order to secure home improvement loans.
The app itself is pretty ingenious. A scan of a drivers license fills most of the application out. Keying in a social security number and checking a box for a credit check will give the user a decision in just a few minutes.
GreenSky Credit is the middleman. The homeowner connects to banks through the app. Contractors get to work after the bank funds the loan. And the financial tech company gets part of the profits from both the contractors and the banks. This all comes at no extra cost to the homeowner.
Robert Deignan is a digital technology expert who co-founded the ATS Digital Services LLC based in Boca Raton Florida. He graduated from Purdue University with a Bachelor’s degree in Business management. The technology guru co-founded his first company three years after graduating and called it Fanlink Inc. Robert is driven by his passion for technology and commitment to incredible customer service.
Three years into Fanlink, Robert left the executive to become the vice-president of iS3, a software company that was responsible for digital security and computer optimization. In iS3 he gained more experience and technological market that drove him to start something of his own. In August 2011, he co-founded the ATS Digital services LLC and became the chief executive officer. Robert Diegnan wanted to create a company that would be in a position to solve any technical problem that would ever arise.
His years of expertise in the digital technology world enabled him to create a culture that emphasized the need for good customer relations both for him and his able employees. ATS offers a wide variety of services ranging from activation, setups and cellular repairs. He saw an opportunity in the market when it dawned on him that most technology expertstreated their clients as an inconvenience.
On top of providing atop-of-the-line software that ensures their clients’ systems are up to date, ATS delights in having the most educated employees who understand how to use their contemporary tools.Under his administration, ATS digital services LLC has been recognized by AppEsteem as the best customer service in the software world. AppEsteem certified the company because of Diegnan’s culture of putting customer satisfaction first and thus providing premium services to their clients.
Robert said that customer compliance was their priority as a company and they made a decision to commit themselves, get certified and send signals to regulators, software purveyors, and security companies that for them, client-friendly operations were their prime concern. Robert takes his timewhen compiling a team to work for him because he is keen on experts that would combine incredible customer service and technological knowledge.