The millennial generation is known for its fickle nature and the difficulty with which many brands have reaching them. One brand that has cracked the code and successfully reach this generation is Evolution of Smooth, or EOS, as it is more commonly known. This lip balm has become synonymous with cool, forward facing, organic goodness. EOS not only works incredibly well, it tastes great, and you know that the ingredients are all natural. The brand was featured in a Fast Company magazine article in 2016, that sheds some light on this upstart’s path to unexpected success. The company founders saw their chance and took it.
Established nearly a decade ago, this company positioned itself into a hole in the market that was created by the complacency of such established brands as Chapstick and Blistex. One difference that the company pursued was its targeting of a women’s product, while most lip balms were marketed as unisex. Market research showed that lip balms, while considered unisex, were more frequently used by women than men. Furthermore, the market research showed that the women queried did not look to lip balm as a solely utilitarian product, they considered it an essential part of their daily beauty routine. EOS then decided to create a product geared specifically toward women.
The pastel colors of the orbs are the first sign that this is a product geared to women, and the fun flavors distinguish EOS lip balms from their more medicinal counterparts, such as Chapstick and Blistex. EOS has been successful due to its astute market analysis as well as a pinpoint execution. This product continues to grow in popularity and the brand has also expanded to offer hand creams and body moisturizers. EOS has knocked off the top two brands in a decade’s stagnant market niche.
Try the sweet mint EOS variety. Click here: https://www.walmart.com/ip/Eos-Sweet-Mint-Lip-Balm-0.25-oz/15136069