Guilherme Paulus Talks About How CVC Was Launched

Guilherme Paulus is among the most important figures when talking about the growth of the tourism industry in Brazil. Starting his career as a computer technician and an intern for IBM, Paulus became one of the most powerful businessmen in the country. He is the co-founder of CVC Brasil and GJP Hotels and Resorts.

CVC was founded in 1972, when Guilherme Paulus was 24 years old. The idea for the company came from Carlos Vicente Cerchiari, a state deputy at that time. The two met on a boat trip, when Cerchiari told him about his interest in launching a tourist agency where he lived, in Santo Andre. Because Paulus was young and did not have enough money to invest in the idea, Cerchiari proposed the arrangement where he would provide the investment in order to start the venture, and Paulus would have to provide the groundwork.

At the time, Guilherme Paulus was working for Casa Faro in Sao Paulo, but was motivated to join the project, and eventually accepted the challenge that the opportunity provided. He was acknowledged for his entrepreneur instinct when it was time to open CVC’s first location. Paulus wanted to open the agency in a place where there is constant movement, traffic, and a flow of people. They ended up establishing the company close to a movie theater, Paulus being aware that people would be passing by their stores as they would leave the movies. The partnership between Cerchiari and Paulus ended after 4 years, Paulus becoming the sole owner of CVC, which is when the expansion process took off.

Today, after more than 45 years in business, CVC is considered the largest tourism operator in Brazil and Latin America. In 2009, Paulus sold a portion of the company, but he continues to own a stake in CVC, being heavily involved in its operations. In 2005, Guilherme Paulus launched GJP Hotels and Resorts. What started as a small venture became a large hotel chain with locations across the country. As a result of his work with the company he earned the title Entrepreneur of the Year in 2017.